Thoughts on web design, conversion, and building websites that do real work for real businesses.https://brickfrontstudio.com/en-ushttps://brickfrontstudio.com/journal/the-anatomy-of-a-converting-homepage/https://brickfrontstudio.com/journal/the-anatomy-of-a-converting-homepage/A homepage isn't a brochure. It's a conversation — and like any good conversation, it has a structure. Here's the exact order of sections that turns visitors into inquiries, and why each one earns its place.Thu, 30 Apr 2026 00:00:00 GMThttps://brickfrontstudio.com/journal/why-most-small-business-websites-fail/https://brickfrontstudio.com/journal/why-most-small-business-websites-fail/Most small business websites don't fail because of bad design. They fail because of wrong goals, misplaced priorities, and decisions made to impress the owner instead of convert the customer.Sat, 25 Apr 2026 00:00:00 GMThttps://brickfrontstudio.com/journal/what-to-look-for-when-hiring-a-web-designer/https://brickfrontstudio.com/journal/what-to-look-for-when-hiring-a-web-designer/Portfolios are easy to misread. A beautiful case study can hide a difficult process, a missed deadline, or a site that never actually converted. Here's what to look for instead.Wed, 15 Apr 2026 00:00:00 GMT