Kennedy Garden Centre
A warm, photo-led website and local SEO foundation for a family-run nursery that had spent 30 years growing on word-of-mouth alone.
Client
Kennedy Garden Centre
Sector
Garden Centre & Nursery
Year
2026
Services
Brand · Web · Local SEO
The Brief
Kennedy Garden Centre had been serving the local community for over 30 years on word-of-mouth alone. As more customers searched online before driving to garden centres, they needed a digital presence that matched the quality of their plants — and made it easy for new customers to find their hours, location, and what's in season.
The Approach
We built a calm, photo-led website that puts the plants front and centre. Local SEO foundations ensure they show up when neighbours search for 'garden centre near me.' Hours and location are surfaced on every page. The site reads like the family business it is — warm, knowledgeable, and rooted in the community.
The Brand
The visual identity draws from the centre’s existing character: a colour palette of deep greens and warm earth tones, friendly serif typography for headers, and a warmth in the photography selection that mirrors the unhurried pace of a working nursery.
The logomark — a simplified leaf form — is clean enough to work at favicon scale, considered enough to carry the full brand feel on signage and print collateral.
The Website
Mobile-first design recognising that most customers browse on their phones in the car. Click-to-call phone integration, embedded directions, and a ‘what’s in season’ feature keep the site useful year-round. Page speed averages under 1.0 seconds — critical for local search rankings.
Every page surfaces the information a first-time visitor needs: hours, location, phone number, and what’s currently available. Content hierarchy was designed around the browsing pattern of someone deciding whether to make a 20-minute drive.
Local SEO
Schema markup for local business, structured data for opening hours, and Google Business Profile optimisation were built in from the start — not bolted on. Within 90 days, Kennedy Garden Centre ranked first for core local search terms and began generating a steady stream of first-time visitors from surrounding neighbourhoods.
Results
+185%
Online enquiries
94
Organic search leads/month
98
Lighthouse score
+62%
New customer footfall
"Customers tell us the website finally feels like walking into our greenhouse. Within three months we'd noticed completely new faces — people driving from Brampton and Mississauga who'd found us through search. Brent understood our business better than we expected, and the site reflects that."
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